The Journal
Watchmaking guides, style notes, and a closer look at what goes into the craft. From the Maison.
Royal Pop Straps: How to Wear the AP x Swatch Royal Pop on Your Wrist (2026 Guide)
The AP x Swatch Royal Pop is a pocket watch, not a wristwatch. Here is how to wear it on your wrist and pick...
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Silicone vs. FKM: The Real Difference Between These Two Rubbers
FKM or silicone - which rubber should you pick for a watch strap? Durability, comfort, smell, PFAS: the full comparison from an FKM strap...
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Cheap Royal Pop Strap on AliExpress and Temu: Fake or Real? [2026]
Cheap Royal Pop strap on AliExpress or Temu: how to spot AI renders and scams, and tell a real FKM strap from a fake....
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Lepine or Savonnette: Which Royal Pop Strap Should You Choose?
Crown at 12 o'clock or 3 o'clock? The crown position decides which Royal Pop strap to choose. The Lepine vs. Savonnette guide, with compatible...
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Why the Strap Has Become More Important Than Ever in Modern Watchmaking
Why the strap has become a central element of modern watchmaking and how Maison Brassel is reinventing the iconic-watch experience.
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Why Owning Multiple Straps for the Same Watch Changes the Entire Experience
Why fans of iconic watches are investing in multiple premium straps for a single timepiece, and how it transforms the watch-wearing experience.
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Maison Brassel: When the Strap Becomes a Watch's Signature
How Maison Brassel is transforming the premium watch strap world with an approach inspired by the great watch houses and artisanal craftsmanship.
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Why Mass-Produced Straps Are Losing the Soul of Watchmaking
Why mass-produced straps miss the essence of horological luxury - and how Maison Brassel champions a premium, artisanal approach.
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When the Great Watch Houses Inspire a New Generation of Premium Straps
How the great watchmakers transformed the world of premium straps - and how Maison Brassel makes that experience accessible.
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