Cookie Policy

Last updated: June 16, 2026

The website maisonbrassel.com and the Maison Brassel brand are operated by Creato, a sole proprietorship headquartered at 16 Rue de la Montagne, 44100 Nantes, France (SIRET: 98204874600019, registration: 982 048 746 RCS Nantes, EU VAT number: FR73982048746).

This cookie policy is designed to provide you with clear, transparent information about the use of cookies and other tracking technologies placed or read during your visit to maisonbrassel.com, in accordance with applicable regulations, including Regulation (EU) 2016/679 of April 27, 2016, on the protection of personal data (GDPR), Directive 2002/58/EC of July 12, 2002 (the "ePrivacy Directive"), French Law No. 78-17 of January 6, 1978, as amended (the "Data Protection Act"), and the guidelines issued by the French Data Protection Authority (CNIL) on cookies and other trackers.

1. What is a cookie or tracker?

A cookie is a small text file stored on your device (computer, tablet, or mobile phone) by the server of the website you visit or by a third-party server. It allows the website to remember information about your browsing activity (session ID, language preferences, cart contents, etc.).

The term "tracker" refers more broadly to all technologies used to monitor a user's activity on a website or across multiple websites: HTTP cookies, invisible pixels (web beacons), local storage identifiers (local storage, session storage), digital fingerprinting, or any other mechanism that reads or writes information on your device.

Some of these trackers are essential for the website to function. Others are only placed after obtaining your prior consent.

2. Categories of cookies and trackers used

The website maisonbrassel.com uses the following categories of cookies and trackers:

2.1. Strictly necessary cookies

Purpose: these cookies are essential for the technical operation of the website and for providing the service you have expressly requested. Without them, the website cannot function properly.

Examples:

• Shopify session cookies (identifying your browsing session)
• Shopping cart cookie (remembering items you have added to your cart)
• Security and fraud prevention cookies
• Cookie that stores your cookie consent preferences

Legal basis: these cookies are exempt from the consent requirement in accordance with Article 5(3) of the ePrivacy Directive and CNIL guidelines, as they are strictly necessary for providing the service requested by the user.

Duration: these cookies are generally session cookies, deleted when you close your browser, or persistent cookies with a maximum lifespan of 13 months.

2.2. Audience measurement cookies (analytics)

Purpose: these cookies measure website traffic, analyze visitor behavior (pages viewed, visit duration, browsing path), and help improve the website's performance and content.

Examples:

• Traffic statistics cookies (visitor count, page views, bounce rate)
• Site performance analysis tools

Legal basis: prior consent of the user, unless these cookies are configured to produce anonymous, strictly necessary statistical data in accordance with CNIL guidelines.

Duration: audience measurement trackers are retained for a maximum of 25 months. The data collected by these trackers is stored for a maximum of 25 months from the date of collection.

2.3. Functional cookies

Purpose: these cookies enhance your browsing experience by remembering your preferences and choices (language, region, display settings, recently viewed products).

Examples:

• Display language cookie
• Recently viewed products cookie
• Display preferences cookie

Legal basis: prior consent of the user.

Duration: these cookies are retained for a maximum of 13 months from the date they are placed.

2.4. Marketing and advertising cookies

Purpose: these cookies are used to serve you relevant ads tailored to your interests, measure the effectiveness of advertising campaigns, and limit the number of times you see the same ad.

Examples:

• Targeted advertising cookies
• Conversion tracking cookies (measuring campaign effectiveness)
• Retargeting cookies that display ads related to your visit to maisonbrassel.com as you browse other websites

Legal basis: prior consent of the user.

Duration: these cookies are retained for a maximum of 13 months from the date they are placed.

2.5. Social media cookies

Purpose: these cookies are placed by third-party social media platforms and enable you to share website content on those platforms, display sharing or interaction buttons, and personalize your experience based on your activity on those platforms.

Examples:

• Social media sharing or interaction buttons (Facebook, Instagram, Pinterest, etc.)
• Social media tracking pixels

Legal basis: prior consent of the user.

Duration: these cookies are retained for a maximum of 13 months from the date they are placed. The privacy policy of each third-party social network also applies to the use of these cookies.

3. Consent

3.1. Consent banner

When you first visit maisonbrassel.com, a cookie information banner is displayed. This banner allows you to:

• Accept all cookies (across all categories)
• Decline all cookies that are not strictly necessary
• Customize your preferences by selecting or deselecting cookie categories individually

This mechanism complies with the CNIL guidelines of September 17, 2020, on cookies and other trackers and with Article 5(3) of Directive 2002/58/EC (ePrivacy Directive).

A detailed list of cookies used on the website is available at any time through the consent management panel, accessible via the "Manage Cookies" link in the footer.

3.2. Right to withdraw consent

In accordance with Article 7(3) of the GDPR, you have the right to withdraw your consent at any time. Withdrawing consent is as straightforward as giving it: simply click the "Manage Cookies" or "Cookie Settings" link in the website footer to access the management panel and update your preferences.

Withdrawing consent does not affect the lawfulness of processing carried out on the basis of consent prior to its withdrawal.

3.3. Consent validity and renewal

Your choice (acceptance, refusal, or customization) is recorded and stored for a period of 6 to 13 months. Once this period expires, the consent banner is displayed again so you can renew or update your preferences.

3.4. No consent and continued browsing

Simply continuing to browse the website without interacting with the consent banner does not constitute valid consent. Only strictly necessary cookies are placed by default.

4. Retention periods

In accordance with CNIL guidelines, the following retention periods apply:

• User consent: the choice expressed through the banner (acceptance, refusal, or customization) is stored for a period of 6 to 13 months.
• Trackers (cookies): cookies placed on your device have a maximum lifespan of 13 months from the date they are first placed. After this period, user consent is required again.
• Audience measurement data: data collected by audience measurement trackers is retained for a maximum of 25 months.

5. How to manage or delete cookies

5.1. Through the website consent banner

You can update your cookie preferences at any time by clicking the "Manage Cookies" or "Cookie Settings" link on the website (typically accessible from the footer). This link opens the consent management panel where you can adjust your choices category by category.

5.2. Through your browser settings

You can also configure your browser to accept, block, or delete cookies. Each browser offers different features. Here are links to instructions for the major browsers:

• Google Chrome: Manage cookies in Chrome
• Mozilla Firefox: Manage cookies in Firefox
• Apple Safari: Manage cookies in Safari
• Microsoft Edge: Manage cookies in Edge

If you use a different browser, please refer to its documentation or help menu.

5.3. Through third-party preference platforms

You can also manage your targeted advertising preferences through certain third-party platforms, including:

• Your Online Choices (European behavioral advertising management platform)

6. Consequences of declining cookies

Declining non-essential cookies does not prevent you from accessing maisonbrassel.com or making purchases. All core website features (browsing products, adding items to your cart, placing orders, payment) remain fully available.

However, declining certain cookie categories may result in the following:

• Functional cookies: your browsing preferences (language, display settings, recently viewed products) will not be saved between visits.
• Audience measurement cookies: your browsing activity will not be included in website statistics, which has no impact on your user experience.
• Marketing and advertising cookies: you will continue to see ads, but they will no longer be tailored to your interests and browsing activity.
• Social media cookies: sharing and interaction features with social networks will not be available.

7. Data controller and contact information

The data controller for the data collected through cookies is Creato, headquartered at 16 Rue de la Montagne, 44100 Nantes, France.

For any questions regarding this cookie policy or to exercise your rights (access, rectification, erasure, objection, restriction, portability) in accordance with Articles 15 to 21 of the GDPR, you may contact us:

• By email: contact@maisonbrassel.com
• By phone: +33 7 80 93 63 60
• By mail: Creato, 16 Rue de la Montagne, 44100 Nantes, France

In accordance with Article 85 of French Law No. 78-17 of January 6, 1978, as amended, you also have the right to set guidelines regarding the handling of your personal data after your death.

You also have the right to file a complaint with the French Data Protection Authority (CNIL), the competent supervisory authority in France, in accordance with Article 77 of the GDPR:

• Website: www.cnil.fr
• Address: CNIL, 3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07

8. Website hosting

The website maisonbrassel.com is hosted by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. As a data processor, Shopify may process data collected through cookies in connection with the hosting and operation of the website. Transfers of data outside the European Union are governed by standard contractual clauses in accordance with Articles 46 and 49 of the GDPR.

9. Updates to this policy

This cookie policy may be updated at any time, including to comply with any changes in legislation, regulations, case law, or technology. The current version is the one available on maisonbrassel.com. The date of the most recent update is indicated at the top of this document.

In the event of a material change, we will notify you through the consent banner, which will be displayed again to obtain your updated consent.

We encourage you to review this page regularly to stay informed of any changes.

Last updated: June 16, 2026.